![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhuFd6qPpGpC4By6PJ9LOO5IoortaGbtzSNOQJ7VNh241WtEvLKIszlWGtqiX7uZfL3lhyphenhyphenGV98188r4MGj4Rh5tee6iqLwKBita_TpLJRbRcjPq8LvHo3WIFALXhFjqXew7S0kW2BdLZUbK/s400/BPAlternativeEnergy.png)
And here are the icons from Chevrolet's "Gas-friendly to Gas-free" campaign:
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjSmtgikN3dCpLtTuB3ps7PbWcSBZ6H9J1NCcNKkvY6KqV3kfA9YfAeq9Rf7Xs-7A2Z9t7P-fqt5YZSjm7aFsQlSIqo9_RJQophRzoooJAVwmlktduN6ZVsalNoP826hyphenhypheneB6njhEjb3-XqW/s400/ChevyGasFriendlyToGasFree.png)
The two sets of icons are pretty different from each other, yet each seems to represent their respective brand's image well. BP's icons fit their "we're-cute-even-though-we're-an-oil-company" image, and Chevy's icons fulfill the role that Chevy plays in the automobile marketplace as the "trying-to-be-cute-but-still-not-European" automaker. Hopefully there's also some substance behind these two companies' campaigns, and they're not just counting on consumers to assume the problem is solved because the icons for yet-to-be-viable solutions already exist.
Images from here and here.
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