Thursday, February 19, 2009

Designing Product Experiences vs. Designing Product Messaging

I love this quote from Brian Thomas Collins:

Brilliant design cuts out the marketing middleman – the traditional art directors and copywriters – and creates its own media. Like Occam’s Razor, it whittles the marketing equation down to simplest principles: the best experience wins.

Not the best promise. Not the cleverest copy. Not the Big Idea or the biggest budget. The best experience wins.

Via Good Experience.

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