"It's the quality of living in Hercules that we're dealing with," said Steve Kirby, a Hercules resident since 1988. "One thing that we don't want is a regional-type business in there that brings in a lot of traffic."In other words, we don't want anyone that doesn't fit the profile of our ideal citizen. In other words, we only want certain people to shop in our town....we don't want, ahem, those people in our city.
Sounds like Hercules has a Pleasantville complex.